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Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Review Press

Social media roi For benefits, align listed outcomes to goals and crosscheck them with high-level objectives like grow revenue, reduce costs, and improve satisfaction. Nov 15, 2012 - Accounting is limited in that it quantifies ex post (the results of) management's ex ante decisions (plans) solely in financial (monetary) terms and omits the factors that ultimately produced the financial outcomes, namely, the enterprise's ability to successfully fulfill its purpose to profitably create and sustain value propositions as measured by its relationship Kaplan, R.S. What tangible outcomes related to the sales funnel will be impacted? Sep 20, 2011 - Strategy Maps: Converting Intangible Assets into Tangible Outcomes (2004). Aug 5, 2010 - Strategy Maps: Converting Intangible Assets into Tangible Outcomes. May 9, 2010 - Strategy maps: converting intangible assets into tangible outcomes, Harvard Business Press. May 6, 2004 - Strategy Maps: Converting Intangible Assets in to Tangible Outcomes, Harvard Business School Press: Boston, MA. May 14, 2014 - My earlier post over at Search Engine Watch, “Social Media ROI: How to Define a Strategic Plan“, provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Mar 19, 2012 - A strategic map is used to communicate the cause and effect relationship that show how intangible assets are converted into tangible (financial) outcomes. More than a decade ago, Robert S. Alignment: How to Apply the Balanced Scorecard to Corporate Strategy (2006). (2004) Strategy Maps: Converting Intangible Assets into Tangible Outcomes.